Objective
Totally Wicked launched a nationwide brand awareness campaign designed to increase visibility across the UK while driving footfall to retail locations and strengthening awareness within local communities. The objective was to connect directly with consumers in key towns and cities, creating a strong street-level presence around Totally Wicked stores nationwide.
Our Approach
The campaign featured a nationwide AdVan tour that brought the brand directly into local high streets and busy town centres across the UK. Travelling between key Totally Wicked retail locations, the campaign used high-visibility mobile advertising to generate awareness, increase store recognition, and create repeated exposure within surrounding areas. By positioning the AdVans close to stores and routing through high-footfall locations, the campaign ensured the brand remained visible throughout each town visit. Bold, impactful creative captured attention instantly, while the mobile format allowed the campaign to build momentum across multiple regions during the tour. Running across two weeks, the activity combined mobility, local targeting, and consistent visibility to reinforce Totally Wicked’s retail presence and support customer engagement nationwide.
Campaign Results
- Increased awareness around local retail stores
- Strong uplift in brand recognition
- Consistent street-level exposure
- Enhanced customer engagement nationwide