Objective
Joybuy set out to build strong brand awareness across London while driving new users to their website. The goal was to make a bold, memorable entrance in the city, capturing attention at scale and sparking immediate curiosity among the London audience.
Our Approach
We delivered a high-impact, London centre presence by securing one of London’s most iconic digital landmarks, Piccadilly Lights, alongside two AdVans that moved the message across key central routes. This combination allowed us to blend dominance with mobility - pairing a standout, large-format screen with street-level visibility that reached people throughout their daily journeys. Running over four days, the campaign was designed for maximum reach and repetition in high-footfall, high-traffic areas.
Campaign Impact
✓ 4-Day Blitz ✓ High-Impact Visibility ✓ Scale & Mobility