Objective
Athletic Brewing Company wanted to build standout brand awareness across London while driving engagement and product trials among a highly active city audience. The campaign aimed to create widespread visibility throughout Zones 1 and 2, putting the brand directly in front of commuters, pedestrians, and consumers in key high-footfall locations.
Our Approach
We delivered a multi-format outdoor campaign combining rail advertising, bus stop placements, and mobile AdVan activations across central London. This blended a strong static presence with street-level mobility, ensuring repeated exposure throughout the capital’s busiest commuter and lifestyle hotspots. To further increase engagement, the AdVan campaign included free product sampling, allowing consumers to experience Athletic Brewing Co firsthand while creating direct interaction with the brand in high-traffic areas. Running over two weeks, the campaign was designed to maximise reach, frequency, and visibility across London Zones 1 and 2.
